Meet Your Host

KEELEY SHREE

I’m Keeley, planner and owner of SOULESTA Creative. I’ve planned weddings, corporate events, and destination experiences across the U.S. at luxury hotels and boutique venues for over 15 years.

I combine my event expertise with my corporate background working in management for a Fortune 500 company and revenue strategies so you can grow your income without adding more clients.

Meet My Assistant

ALEXANDRA PARRA

I'm extremely committed to supporting both individuals and businesses in achieving their objectives, whether through event coordination or facilitating their wellness aspirations. As a licensed counselor, I understand the importance of diversity and tailor my support to meet the unique needs and desires of each individual.

In my free time, I love to read, experiment with new recipes, play sudoku puzzles, and explore Houston with my family.

This Masterclass Is For You If…

You’re a wedding planner who wants to:

✓ Reduce burnout and improve cash flow and profitability

✓ Increase your revenue and LTV (Customer Lifetime Value) per client
✓ Add income streams that don’t depend on taking more weddings
✓ Monetize services you’re already providing (but not charging for)
✓ Build a more leveraged + scalable business model
✓ Stop leaving money on the table

What You’ll Learn

During this session, you’ll learn how to:

✨ Identify the revenue streams already sitting inside your planning process
✨ Convert parts of your workflow into passive or commission-based income
✨ Monetize the client journey before and after the wedding
✨ Position yourself as a higher-value planner (and get paid like one)
✨ Upgrade how you charge so you’re not stuck in fee-only models

You’ll also see real-world examples of how I've earned more from my events with my income documents!

Why This Matters Now

The industry has changed. Couples are:

→ Spending more on experience
→ Relying heavily on recommendations
→ Booking travel and activities around the wedding
→ Expecting planners to guide them beyond logistics

Most planners are already doing this work — they’re just not paid for it.

This masterclass will show you how to fix that.

What’s Not Required

You don’t need to:

✘ Raise your event planning prices
✘ Add more weddings
✘ Work more weekends
✘ Build a huge audience
✘ Become an influencer
✘ Offer planning courses

This is about optimizing the profitability of the clients you already serve.